Top Concerns in Higher Education

March 13, 2025 |
4 minute read
|
Top Concerns in Higher Education
4:34

In the 2024 NACUBO-Commonfund Study of Endowments, a new area of inquiry was asked to participating institutions to identify their top two concerns from an inclusive list of 20 alternatives from which to select. Respondents were asked to select their top two without ranking them; the responses are equal-weighted. Consistent with data gathering throughout the Study, responses were sorted three ways: by total respondents, then segmented into seven size cohorts and four institutional types.

Overall Responses

The number one concern, cited by 23.2 percent of respondents, was student enrollment. That concern was singled out by respondents at nearly twice the rate of the number two concern, fundraising, selected by 12.0 percent of respondents in the FY24 study of endowments.

Beyond those, number three was increases in student aid/student scholarship expenses (chosen by 10.8 percent) and close behind at number four was not meeting targeted returns (10.5 percent). Number five was long-term volatility in financial markets (8.4 percent) and number six was inflation (8.2 percent). After that came special withdrawals due to college or university budgetary pressures (5.8 percent). Next were two closely related investment concerns: liquidity (4.7 percent) and asset allocation to alternatives/illiquid investments (4.5 percent).

When the data are parsed by endowment size, student enrollment stays the number one concern for institutions in five cohorts. It was not the leading concern for the two largest size cohorts; in fact, among the largest institutions none cited this concern and only 7.3 percent of the second-largest cohort did so. For endowments with assets over $5 billion, the number one concern was liquidity, while for institutions with assets between $1 billion and $5 billion it was not meeting target returns. 

TOP CONCERNS BY ENDOWMENT SIZE
  Total Institutions UNDER $50M $51M - $100M $101M - $250M $251M - $500M $501M - $1B $1B - $5B OVER $5B
TOTAL INSTITUTIONS 658 82 104 149 108 71 115 29
RESPONDED INSTITUTIONS 551 75 95 127 99 66 76 13
Student enrollment 23.2 28.2 29.1 28.2 25.9 17.7 7.3 0.0
Fundraising 12.0 20.8 11.1 10.7 12.2 10.8 8.7 4.0
Increases in student financial aid/student scholarship expenses 10.8 3.4 14.3 13.1 14.2 13.1 5.3 0.0
Not meeting target returns 10.5 3.4 5.8 9.9 11.2 15.4 19.3 12.0
Long-term volatility in the financial markets 8.4 11.4 9.0 7.9 6.1 9.2 8.0 8.0
Inflation 8.2 10.1 9.0 6.0 7.1 4.6 13.3 12.0
Special withdrawals due to college or university budgetary pressures 5.8 5.4 6.3 7.5 5.6 5.4 2.0 12.0
Liquidity concerns 4.7 2.7 3.2 5.2 4.1 3.1 8.0 16.0
Asset allocation to alternatives/illiquid investments 4.5 2.7 3.2 1.6 4.1 8.5 8.7 12.0
Potential impacts of the elections and changes in higher education policy 3.8 3.4 3.2 3.6 2.5 3.8 6.7 4.0
Changes to spending policy 1.8 3.4 1.6 1.2 2.0 1.5 2.0 0.0
Investment management fees 1.4 0.7 0 1.6 1.5 1.5 3.3 0.0
Considering a change from active to passive or passive to active 1.3 0.7 2.1 0.8 1.0 0.8 2.0 4.0
Changes to board/investment committee membership 1.0 1.3 0.5 0.4 0.0 1.5 2.0 8.0
Impact Investing considerations 0.7 1.3 0.0 1.6 0.5 0.8 0.0 0.0
Negative screening/ESG considerations 0.4 0.0 0.5 0.4 0.0 0.8 0.7 0.0
Donors requesting changes to existing gift agreements 0.4 0.7 0.5 0.4 0.0 0.8 0.0 0.0
Advancing DEI efforts across the institution/portfolio 0.2 0.0 0.0 0.0 0.0 0.0 0.7 4.0
Other 1.0 0.7 0.5 0.0 2.0 0.8 2.0 4.0
numbers in percent (%)

The number two concern for all respondents, fundraising, was consistently cited but was not the number one concern for any size category and was number two only for institutions with assets under $50 million. The number three concern overall, increases in student aid/student scholarship expenses, was number two for three size cohorts (and, like student enrollment, not a concern for any institution with assets over $5 billion).

Generally, three areas were of least concern: donors requesting changes to existing gift agreements, changes to board/investment committee membership and considering a change from active to passive or passive to active.

Top Concerns by Institution Type

Viewing the data by institution type, two cohorts identified not meeting target returns as their number one concern: 23.9 percent of combined endowment/foundations and 15.7 percent of public institutions. Fundraising, at 15.0 percent, was a close second for publics but it was concern number one for IRFs, at 17.7 percent. The number one concern for private institutions, selected by 30.7percent, was student enrollment. 

Behind student enrollment for private institutions was increases in student financial aid/student scholarship expenses, selected by 15.3 percent of this cohort. After that, all in the 6 percent range, were: not meeting target returns, inflation, liquidity and asset allocation to alternatives/illiquid. Other frequently cited concerns were long-term volatility in the financial markets and aforementioned liquidity concerns.

Inflation: Lower … but Bears Watching?

It was somewhat surprising that inflation was not singled out by greater numbers of respondents given that it was a headliner when it came to economic news over the past three years, not to mention its direct challenge to the operations of educational institutions. That is not to say it was passed over: It ranked sixth among the most frequently cited concerns by all respondents. It was second among institutions with assets between $1 billion and $5 billion and tied for second among institutions with assets over $5 billion. It was the third leading concern for public institutions and combined endowment/foundations and missed by 0.2 percentage points from being third for private institutions. Inflation has eased over the past 12 months, perhaps taking some of the edge off it as a top concern in higher education. 

Commonfund partners with the National Association of College and University Business Officers (NACUBO) to create the NACUBO-Commonfund Study of Endowments (NCSE). This five-year partnership includes the annual development and publication of the NACUBO-Commonfund Study of Endowments (NCSE), the preeminent analysis of U.S. college and university endowment performance. The study examines investment performance and management practices at hundreds of U.S. higher education endowments and foundations. 
Commonfund Institute

Author

Commonfund Institute

Disclaimer

Certain information contained herein has been obtained from or is based on third-party sources and, although believed to be reliable, has not been independently verified. Such information is as of the date indicated, if indicated, may not be complete, is subject to change and has not necessarily been updated. No representation or warranty, express or implied, is or will be given by The Common Fund for Nonprofit Organizations, any of its affiliates or any of its or their affiliates, trustees, directors, officers, employees or advisers (collectively referred to herein as “Commonfund”) or any other person as to the accuracy or completeness of the information in any third-party materials. Accordingly, Commonfund shall not be liable for any direct, indirect or consequential loss or damage suffered by any person as a result of relying on any statement in, or omission from, such third-party materials, and any such liability is expressly disclaimed.

All rights to the trademarks, copyrights, logos and other intellectual property listed herein belong to their respective owners and the use of such logos hereof does not imply an affiliation with, or endorsement by, the owners of such trademarks, copyrights, logos and other intellectual property.

To the extent views presented forecast market activity, they may be based on many factors in addition to those explicitly stated herein. Forecasts of experts inevitably differ. Views attributed to third-parties are presented to demonstrate the existence of points of view, not as a basis for recommendations or as investment advice. Market and investment views of third-parties presented herein do not necessarily reflect the views of Commonfund, any manager retained by Commonfund to manage any investments for Commonfund (each, a “Manager”) or any fund managed by any Commonfund entity (each, a “Fund”). Accordingly, the views presented herein may not be relied upon as an indication of trading intent on behalf of Commonfund, any Manager or any Fund.

Statements concerning Commonfund’s views of possible future outcomes in any investment asset class or market, or of possible future economic developments, are not intended, and should not be construed, as forecasts or predictions of the future investment performance of any Fund. Such statements are also not intended as recommendations by any Commonfund entity or any Commonfund employee to the recipient of the presentation. It is Commonfund’s policy that investment recommendations to its clients must be based on the investment objectives and risk tolerances of each individual client. All market outlook and similar statements are based upon information reasonably available as of the date of this presentation (unless an earlier date is stated with regard to particular information), and reasonably believed to be accurate by Commonfund. Commonfund disclaims any responsibility to provide the recipient of this presentation with updated or corrected information or statements. Past performance is not indicative of future results. For more information please refer to Important Disclosures.

Stay connected with the Insights Blog

Popular Blog Posts


Market Commentary | Insights Blog

Chart of the Month | U.S. Budget Deficit Hits Record Highs

In his first 100 days as President of the United States, Joe Biden has introduced three domestic funding proposals, totaling close to $6.0 Trillion, reflecting a desire to enhance the role of the...
Governance And Policy | Insights Blog

A Closer Look at Historically Black Colleges and Universities

Earlier this year, in partnership with the National Association of College and University Business Officers (NACUBO), Commonfund released the 2024 NACUBO-Commonfund Study of Endowments (NCSE). The...
Investment Strategy | Insights Blog

Key Factors in Asset Allocation Decisions for Endowments

There are several broad subjects that an effective investment policy statement (IPS) should include in its contents and address clearly and specifically as they relate to an endowed institution. This...

Disclaimer

Certain information contained herein has been obtained from or is based on third-party sources and, although believed to be reliable, has not been independently verified. Such information is as of the date indicated, if indicated, may not be complete, is subject to change and has not necessarily been updated. No representation or warranty, express or implied, is or will be given by The Common Fund for Nonprofit Organizations, any of its affiliates or any of its or their affiliates, trustees, directors, officers, employees or advisers (collectively referred to herein as “Commonfund”) or any other person as to the accuracy or completeness of the information in any third-party materials. Accordingly, Commonfund shall not be liable for any direct, indirect or consequential loss or damage suffered by any person as a result of relying on any statement in, or omission from, such third-party materials, and any such liability is expressly disclaimed.

All rights to the trademarks, copyrights, logos and other intellectual property listed herein belong to their respective owners and the use of such logos hereof does not imply an affiliation with, or endorsement by, the owners of such trademarks, copyrights, logos and other intellectual property.

To the extent views presented forecast market activity, they may be based on many factors in addition to those explicitly stated herein. Forecasts of experts inevitably differ. Views attributed to third-parties are presented to demonstrate the existence of points of view, not as a basis for recommendations or as investment advice. Market and investment views of third-parties presented herein do not necessarily reflect the views of Commonfund, any manager retained by Commonfund to manage any investments for Commonfund (each, a “Manager”) or any fund managed by any Commonfund entity (each, a “Fund”). Accordingly, the views presented herein may not be relied upon as an indication of trading intent on behalf of Commonfund, any Manager or any Fund.

Statements concerning Commonfund’s views of possible future outcomes in any investment asset class or market, or of possible future economic developments, are not intended, and should not be construed, as forecasts or predictions of the future investment performance of any Fund. Such statements are also not intended as recommendations by any Commonfund entity or any Commonfund employee to the recipient of the presentation. It is Commonfund’s policy that investment recommendations to its clients must be based on the investment objectives and risk tolerances of each individual client. All market outlook and similar statements are based upon information reasonably available as of the date of this presentation (unless an earlier date is stated with regard to particular information), and reasonably believed to be accurate by Commonfund. Commonfund disclaims any responsibility to provide the recipient of this presentation with updated or corrected information or statements. Past performance is not indicative of future results. For more information please refer to Important Disclosures.